What if you could design, create and market a new high-ticket offer,
and maybe even enroll new customers in the next few weeks?
If that is what you want, I have some bad news for you
(and some good news if you read on!)
Bad news first.
The world has changed.
It has been forced to move virtual.
Doctors visits are now remote telemedicine …
Students and teachers need remote learning …
Companies once office-based are now being forced to
figure out “work from home” realities …
And many more examples.
If your business has not changed,
you can say goodbye to income,
clients, profits and maybe worse …
And if you do not know how to
change your business,
how to find the right clients,
the right market, and the right offering,
you may as well stay exactly where you are.
If you want
a thriving business
in the new world,
and you don’t know
what needs to be done,
you cannot get there from where you are.
Not gonna happen!
We don’t know the future.
and no one knows for sure what lies
around the next corner.
What we do know is this:
is a time
of opportunity …
a time to reset …
to maybe take a measured risk,
and to actually do something that matters.
We’re looking for a select few “Action Takers”
to create the new businesses
for the new world.
We’ll do this together. ☝️
Without blogging. 👉 Since that only attracts content-consumers.
Without a big audience. 👉 Because building it up takes mountains of work.
Without lead magnets. 👉 These only attract the freebie-seekers who won’t buy jack.
Without partners or JV’s. 👉 You can get up off your knees. (It rhymes, we know.)
Without a website. 👉 Not needed until you have a few clients already paying.
Without “content waste.“ 👉 No podcast, no book, no Facebook advertising.
Because a book 📚 won’t get you there (alone).
A podcast 🎙️ won’t drive the business you need (by itself).
An online course 💻 for the wrong audience is a terrible idea (death by PowerPoint).
These are just ideas gurus come up with to churn and burn 🔥 you (they win when you fail).
We see you.
You’re a seeker.
You are on the path,
but you haven’t quite arrived yet.
Entrepreneur, expert, brilliant, or just cool.
#thoughtleader #businesscoach #selfdevelopment (obligatory hashtags)
This might be the perfect opportunity you’ve been searching for.
If you’ve followed us for a while and are ready to work with us,
👉 head to “the call” page, and see if you are indeed ready. 👈
If we’re just meeting for the first time,
feel free to keep reading
to learn a bit more
about our story.👇
We get it.
Business bros promise big promises …
They guarantee great things …
They love you …
… if they can upsell you.
Our clients have been there.
👉 You can click here to see some of their testimonials. 👈
“Could have bought a house for the amount I’ve spent.”
“Wish I could get all of those ‘investments’ back.”
“They said, ‘Are you willing to invest in yourself?'”
“I did, and what do I have to show for it?”
“But it still hasn’t happened for me.”
We believe your ideas matter.
And we know how to help you make
a bigger difference.
We don’t want to be your gurus.
We’re not anybody’s gurus.
Our names are Randy and Kent
and we are geeks, not gurus.
We started this company
because the world needs you,
and we are confident
we can help you
Randy’s a reformed accountant 👉(who knows the numbers),
and is now a business strategist and entrepreneur.
He’s a sixty-something business geek
from Australia, everywhere, and now Austin …
(who’s been to 130 countries, and counting).
He reads business books with the gusto
that the rest of us watch Netflix.
One day, Randy, the son of a poet,
met Kent, the son of a different poet,
and they talked about bad advice,
bad people, bad business,
and other bad things.
And how the world
needs more good.
is a real doctor,
but not the medical kind.
His PhD taught him some things,
and life has taught him others.
He writes and publishes books,
creates brands, builds futures.
In 2013, he gave a TEDTalk
👉 Watch it here. 👈
We will be the rhythm section to your Hendrix,
and the trusty cup to your coffee.
And we play to win.
Dr. Kent and Randy have
50 years of strategic and creative experience,
and our teams have helped countless thousands
write, publish, and launch their books,
their businesses, and their lives,
with ripples of generational impact
and generational wealth.
From idea to bestselling, prize-winning books,
to startup companies that end up traded on Wall Street,
and from big business clients, to individuals with big ideas,
our team has built countless brands, businesses,
It’s not about us.
It’s not about Dr. Kent.
It’s not about Randy.
It’s not about our team.
It’s about you.
Wait, no …
about you either.
It’s about your clients.
It’s about their communities.
And it’s about the world we all share.
We will back you up.
More successfully than other programs out there.
Just as primary schools don’t want to fail students,
we are obsessed with success.
Let us show you.
We work with you
on your core brand,
your core business,
your core identity,
your core bio,
Our CORE Program
is our flagship offering,
and it’s the meeting point,
the confluence, the crossroads
of academics, business strategy,
and two bleeding-edge manifestos
about life and success, designed
to disrupt the huckster’s game,
and to democratize
high-results approach will take you,
(as an expert with certain spider skills,
and a desire to make a bigger difference),
to a rapidly-scaling business within weeks of starting.
From $80k a year to $80k per month.
Wait, hold the phone for a minute …
Most experts are broke.
We see it every day.
Speakers, coaches, authors, and experts
who are barely making ends meet.
Living a lie?
What the world is facing
means we need more leaders
coming forwards with authenticity.
And broke leaders can’t lead …
We want to fix that.
Stop being broke.
Start making money – real money.
Work with us and we will teach you numbers that make sense.
No pie in the sky. No fakes here. No templates.
No smoke and mirrors. No snake oil.
There’s no secret approach,
just tried and true processes that work.
One example, to wit:
A high-ticket product with real value will get you to the finish line quickly,
while a low-ticket price can never hope to bring you early success.
Nevertheless, every business bro you know
tells you to give away your I.P. for free,
or to sell your front-end product for $19.97.
Which is really a way to upsell you
to his next $297 product,
while never quite making ends meet.
Think instead about Tesla …
Tesla was also a startup at one point.
Just as we do, and just like you …
They needed cash to fund themselves.
Before they had the infrastructure to produce a mass-market car,
they STARTED by selling the Roadster for $120k.
More profits, of course! Higher margins.
Fewer early customers required.
More growth potential.
As they grew, they reinvested their profits DOWN to the Model 3 ($30k) car.
In other words:
Scale to the masses.
Hucksters say something like:
“We will help you create your “Roadster” …
And make tons of cash quick!”
(Context: this is just one metaphor for experts and the hucksters who prey on them.)
They are wrong.
Templated approaches don’t work.
Not in real life, and not in real business.
PROBLEM: 👉 Most experts are broke.
SOLUTION: 👉 Don’t give your stuff away.
Most coaches, authors and experts start their business this way: 👇
🐈 Think of a business and give it a good name.
🐎 Build a website that will get a million hits a month.
🦝 Keep pricing low to appeal to everybody with a pulse.
🦌 Offer a “menu” of solutions to every problem imaginable.
🦒 Call yourself a “coach” (life, change, business, transformation).
🏁 Write blogs.
🚩 Write a book.
💈 Post on Facebook
💸 Run paid advertising.
🛎️ Create a webinar.
🤯 Start a podcast.
Get no clients. 👈
Lose all your money. 👈
Go broke fast. 👈
Get a job. 👈
Might as well
swim with the sharks? 🦈
👉 (Randy has.) 👈
This stuff is hard.
We definitely know.
We have tried it this way
and had this exact same result.
And needing to find a job.
But we learned a thing or three.
And now we don’t let our clients do this.
We have a new path.
Called the Thought Leader Path
(think: journey to your own kind of enlightenment)
That anyone (especially you) can learn and follow.
But you can’t get there from where you are.
No one can.
No matter how rich,
how brilliant …
This is why
We built it
with YOU in mind.
You with a dream, a vision,
and a passion for changing the world.
You who have spent hundreds, thousands,
or even hundreds of thousands on so-called solutions,
but you aren’t seeing that success yet.
This is why we get out of bed each morning,
jump up and down for joy, celebrating the new day,
fired up to help our people shift the Earth on its axis.
The CORE is the place to begin again,
to deprogram and then reprogram yourself,
to shed the dendrites of the past and move boldly
into your future with dramatic success.
Forget the errors, the expenses,
the losses, and the failures.
If you have never built a successful business,
(you might actually be ahead of the game),
and especially if you already had (past tense),
this will build the blueprint of your best business,
the one you can actually execute upon quickly.
A great brand,
a better product,
the biggest movement.
… But it starts with your core.
When you train with the CORE,
you will end up like Archimedes,
running down the street, yelling “eureka.”
That’s the intangible part of what we do,
👉 which a few clients speak about here. 👈
But here’s our best shot at a brief
checklist of what the CORE
will work with you to do,
in case you are
a list person.
👉 Sit down and (metaphorically) have a cup of coffee with your ideal client.
No more courses on analytics, modeling, spreadsheets, templates,
or endless days of crafting “personas” and “avatars.”
👉 Figure out exactly what your ideal client wants. Really wants. Is on fire for.
This doesn’t take months. It takes a few hours of focused work.
It’s not rocket science (unless it is).
👉 Package and price the perfect solution to your ideal client’s real problem.
Easy, right? Not so fast … Every elegant solution takes a lot of polish.
Don’t trust your intuition if you don’t see the numbers.
👉 Discover the perfect way to deliver your solution … not just based on time for dollars.
Who are your ideal clients, and how do they want to receive your help?
Are they DIY-ers, or do they need some shepherding or full-service support?
👉 Find your personal U.S.P. … the place where your passion and profession meet.
How can you brand yourself in a crowded marketplace?
Do this right and clients will beg you to help them.
👉 Dive deep into the elegant economics of successful expert businesses.
Think it’s hard to reach a million-dollar annual revenue?
Think again … we bust that myth wide open.
👉 Find, sell, and onboard an ideal client who pays you, then thanks you.
There is a better way than the way you’ve been treated.
We help you to punch up your value in the ideal client’s mind.
Here’s where it gets crazy.
Even if …
(let’s just imagine.)
… you have no list.
… you have no connections.
… you have no friends …
the CORE process will
bring you clients
who pay you what you deserve,
for your expertise, and your intellectual property,
not just the hours you spend.
But we don’t stop there …
You will leave the CORE with:
👉 A detailed plan of how to scale.
👉 A detailed plan for the growth of your business
👉 A step-by-step understanding of when to scale.
👉 A simple process to follow to take you from idea to product.
👉 Lifelong membership in the CORE community.
👉 And much more.
Just think …
In eight to ten weeks,
you can have everything you need
to create generational wealth and impact …
From product to scalable business.
From business to growing movement.
Okay, we hear you …
Or maybe that’s the little voice
in your head that we hear:
💬“It’s not the right time for me!”
💬“How do I know the results will be as promised?”
💬“I’ve done programs like this before, and they don’t work!”
💬“You can’t do all this in a few weeks’ time!”
💬“This is just plain impossible!”
Does that sound about right?
Let us do a little coaching.
After all, you have read this far,
what is a couple more seconds, right?
Well, it is quintessentially human
for our minds
and for trust to hide
behind the nearest tree.
This is protective and instinctive,
which is great when being attacked
by giant bears or angry bees.
🐻 🍯 🐝
But we don’t think
it’s useful here.
This is a scary time.
But also a great time of opportunity.
As the great Leonard Cohen sang:
“There is a crack in everything;
that’s how the light gets in.”
Now is the perfect time to build.
Ten years from now, we will look back
and see great businesses built by people (like you)
who saw the opportunity today.
Don’t let fear
become the leader
you know you should be.
There is a lot to digest here,
and we certainly don’t expect you to be jumping up and down,
asking, “Where do I sign up?” It doesn’t usually work out that way …
Please take as much time as you need! We will do the same.
In fact, we are very selective about the clients we take on.
We thought it would be helpful for us to share
several characteristics that our
most successful clients
share in common.
🦖 They are driven by purpose.
🦕 They are experts in their field.
🐳 They want to build a movement.
🐙 They are not scared of making money.
🐬 They want to create generational impact.
But most importantly, 👉 they are ready to do the work!
Nothing of value can be achieved without effort.
The CORE Program includes:
✔️ Online access to exclusive course materials.
✔️ Membership within a private online social media group.
✔️ Weekly live Workshop Q& A sessions with Dr. Kent and Randy.
✔️ Weekly strategic sessions with subject matter coaches.
✔️ Workbook review and continual effort to keep you on track moving forward.
✔️ Ultimate blueprint prepared for you based on the work you have done throughout the program.
The CORE moves fast, gets rapid results, and fires you up for success.
Are you ready to start your movement?
The next step is to schedule
a short “exploratory” call with us
here at Thought Leader Path,
and we can discuss your objectives, your ideas, your passions …
and see if you are a fit for this program.
No pressure, no pitch, no webinar B.S.
What do you say?
If you are ready to ignore the gurus,
and you are looking for support
from a team of geeks,
and if you are ready to
make a bigger difference …
and to finally start making some money,
while changing the world at the same time ….
this can happen
at this pivotal moment
in the history of the world.